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Be in the room, even when you are not in the room.

The way you explain the company works. That’s exactly why it’s dangerous — it works because you’re standing there.

Every room you’re not in, someone approximates it. Then it comes back to you for a read.

Twenty minutes. You walk me through how you explain the company. I tell you where it stops traveling and what that’s costing you now. Not a rewrite — one place it breaks.

You’ll also get the Narrative Drift Assessment — fifteen questions, three minutes, a score and a named diagnosis of where the story is breaking.

No pitch.

Book the diagnostic

Twenty minutes on the calendar. Bring the version of the company you’d give an investor. I’ll tell you what a stranger hears.

I’ll tell you on the call if it isn’t a fit

I’ve ended an engagement over this. Told a founder his story was weak and he wasn’t being specific. He wouldn’t hear it, so we stopped.

So the twenty minutes runs both ways. You’re working out whether I’m any use. I’m working out whether there’s a spec in your head worth drawing out — or whether you want someone to agree with you.

Trusted by leading companies

NARRATIVE ACCELERATOR

Four weeks

Four working sessions with me. Your team contributes in week one and then gets out of the way. At the end you have a one-page spine your company runs on, and the tradeoffs you’re enforcing written down where people can see them.

I don’t roll it out to your team. You do. That’s the part that makes it hold, and it’s the part most founders want to hand off.

Fixed fee. Half on signing, half at the start of week two.